Amerikas, a renowned U.S. distributor of European premium beauty brands, has officially acquired the iconic skincare brand Skyn Iceland. Known for its commitment to vegan, cruelty-free, and natural skincare, Skyn Iceland has built a legacy of offering high-performance solutions to stressed and sensitive skin. This acquisition signals an exciting chapter for both companies.
About Skyn Iceland
Founded in 2005 by Sarah Kugelman, Skyn Iceland was created to combat the visible effects of stress on the skin. Drawing inspiration from Iceland’s pure and untouched environment, Skyn Iceland’s products feature its proprietary Icelandic Complex, a powerful blend of glacial water, Arctic berries, and oxygen-rich botanicals. These natural ingredients, combined with cutting-edge science, make Skyn Iceland a leader in sustainable skincare. The brand's hero products, including the Hydracool Firming Eye Gels and Microneedle Eye Patches, have garnered global attention for their ability to soothe, hydrate, and rejuvenate stressed, aging skin.
Expanding Skyn Iceland's Footprint in the U.S.
Amerikas’ acquisition aims to bring Skyn Iceland back to its Nordic roots while expanding its presence in the U.S. market. With Amerikas’ expertise in omnichannel distribution, the brand will now be more accessible to a wider audience. Amerikas is known for its seamless integration of international beauty brands into the U.S., utilizing platforms like Amazon and TikTok Shop to create a streamlined customer experience.
This acquisition also aligns with Amerikas’ mission to support brands that prioritize sustainability, clean ingredients, and transparency. By integrating Skyn Iceland’s philosophy of natural skincare with Amerikas’ distribution power, the brand is poised for accelerated growth in both retail and e-commerce channels.
Skyn Iceland is currently sold in select retailers worldwide, including in the U.S. and U.K., and the acquisition by Amerikas will further strengthen its foothold in key markets. The move allows Skyn Iceland to continue innovating while staying true to its core values of ethical, nature-powered beauty. Amerikas’ CEO, Jose Penalba, has emphasized the shared vision of delivering premium beauty products while maintaining a commitment to sustainability and innovation.
What’s Next
As Amerikas embarks on this new journey with Skyn Iceland, customers can look forward to the brand’s continued commitment to clean, effective skincare that addresses modern concerns. With Amerikas’ support, Skyn Iceland will remain focused on delivering nature-powered solutions that soothe, rejuvenate, and protect, all while staying true to its core values of sustainability and ethical beauty.
